Art Direction & Digital Campaign

Directing a luxury-focused photoshoot for private aviation.

Role

Creative Director

Industry

Luxury Aviation

Client

Cedar Executive

Stage 1. Project Overview

I directed the creative production of a high-end photoshoot for Cedar Executive, designed to reflect the exclusivity and seamless experience of private air travel. The campaign aimed to position the brand as a leader in the ultra-luxury sector, targeting discerning clientele through strong visual storytelling.

Stage 2. Challenges

Coordinating logistics across airports and military authorities for exclusive location access.
Assembling and managing a team of professional photographers, stylists, and production staff.
Casting suitable actors to represent the client demographic authentically.
Ensuring all imagery aligned with the expectations of an ultra-luxury audience.

Stage 1. Project Overview

Stage 2. Challenges

Coordinating logistics across airports and military authorities for exclusive location access.
Assembling and managing a team of professional photographers, stylists, and production staff.
Casting suitable actors to represent the client demographic authentically.
Ensuring all imagery aligned with the expectations of an ultra-luxury audience.

Stage 3. Solutions

Planned and executed a detailed production schedule covering permissions, talent, and logistics.
Directed the photography team to capture imagery that balanced sophistication with storytelling.
Oversaw styling, props, and set design to ensure alignment with the luxury brand identity.
Managed post-production editing to deliver polished visuals for multi-channel use.

Stage 4. Outcomes

Delivered a campaign used across social media, luxury magazines, and national billboards.
Elevated Cedar Executive’s brand presence in the competitive private aviation market.
Produced a library of visual assets that supported ongoing marketing efforts.

My Involvement

As Creative Director, I led the project from concept to delivery. My role included creative direction, production management, casting, coordination with airport and government stakeholders, and final approval of all visual outputs.